The Influence of Social Media on Conceptual Clarity and Development at the University Level in Khyber Pakhtunkhwa

Abstract

The research aimed to assess the influence of social media on enhancing conceptual clarity (higher-order thinking skills) among university students in Khyber Pakhtunkhwa, Pakistan.   The research aimed to evaluate the efficacy of social media in augmenting an individual's analytical ability, elucidate the impact of social media on the development of evaluative skills, and investigate the function of social media in increasing creative abilities associated with ideas. The interview research technique was used to get qualitative data from the participants. The study population consists of educators from the Department of Education at public, private, and women's universities in Khyber Pakhtunkhwa. The purposive sampling approach was used for sample selection. Ten academics were nominated for interviews to gather data. Based on the study's findings, it was concluded that utilising diverse social media tools—such as lectures, maps, diagrams, films, news, information, and literature— is an efficacious approach to augment an individual's capacity to delineate ideas, disseminate, retrieve, and evaluate knowledge. Most respondents said that social media apps empower users to alter, choose, and utilise information in dynamic and evolving contexts.