Gamification: An Innovative Technique for Learning Urdu Language in Gen-Z

Abstract

This study explores the effectiveness of gamification as an innovative Urdu language learning technique in Gen-Z. Mondly provides the Urdu language learning platform so this app is used with 30 undergraduate students, selected through purposive sampling technique. A mixed method approach was used to conduct this study by using experimental research design. Quantitative data was collected by using pre and post test technique, and surveys and semi-structured interviews were conducted to collect qualitative data. Survey and test data were analyzed through statistical testing and for qualitative data, thematic analysis technique was used. Findings of the study suggested gamification a strongly motivating technique provided learners are exposed to it with some set of instructions provided before the hand. Moreover, its practical utilization needs proper training for instructors.