Mission Statements of Higher Education Institutions in Pakistan: A Content Analysis of Key Themes and Strategic Priorities

Abstract

This study examines the mission statements of higher education institutions (HEIs) in Pakistan to identify the core themes and strategic priorities guiding their development. Using a content analysis methodology, the study analyzes the mission statements of ten leading universities in Pakistan. The findings reveal several key themes, including global engagement, research excellence, inclusivity, and industry linkages. The study also highlights a growing emphasis on technology integration, quality assurance, and lifelong learning. These findings offer valuable insights into the strategic direction of Pakistani universities and provide recommendations for aligning mission statements with national educational goals and global trends in higher education.