Exploring Social Media Language in terms of Interfaith Discourse in the Pakistani Community: Harmony in Interfaith Discourse

Abstract

This study investigates how interfaith discussions unfold on social media, focusing on incidents in Pakistan where religious tensions have generated significant public discourse. Using the religious-social shaping of technology (RSST) and critical discourse analysis (CDA) frameworks, the research analyzes eight specific incidents to explore how language is used to address sensitive interfaith issues. The study reveals that religious teachings and historical references are frequently invoked to promote peace and tolerance, while inclusive language helps to build community solidarity and a shared sense of responsibility for protecting minorities. Social media platforms have emerged as powerful tools for mobilizing support, raising awareness, and uniting diverse communities, although challenges such as algorithmic biases and content amplification persist. The analysis focuses on four key dimensions—religious tradition and history (RTH), community values and priorities (CVP), negotiation with technology (NT), and communal discourse and justification (CDJ)—to understand how language frames interfaith conversations, advocates for justice, and responds to religious tensions. While the findings emphasize the potential of social media to foster unity and advocacy, the study also acknowledges the risks of misrepresentation and digital polarization. This research provides actionable insights for community leaders and social media platforms to promote respectful and constructive interfaith dialogue in increasingly digital public spaces.