Transforming Academia: The Role of AI in Shaping Engagement and Organizational Culture

Abstract

This research investigates the case of implementing Artificial Intelligence (AI) technology in academics and administration functions of the Khyber Pakhtunkhwa (KP) universities in Pakistan along its relation with employee engagement, organizational culture, and leadership support. The research used a designed questionnaire survey and sampled 350 faculty and administrative staff, which was used in this study. The study designed a survey to measure four variables with established scales and through formative measurement: Employee Engagement (EE), AI Integration (AI), Organizational Culture (OC), and Leadership Support (LS). This analysis was done through SPSS and AMOS tools using CFA and SEM to assess the relationships among the constructs and test the hypotheses. The results revealed that AI integration has an affirmative effect on organizational culture while employee engagement acts as an important mediating variable in the relation between AI integration and organizational culture. Also, it was revealed that leadership support plays a moderating role in the relationship between AI integration and employee engagement. This research helps to understand the role of AI in higher education institutions and its impacts on employee engagement and organizational culture while underlining the role of leaders supporting technological integration. The research results indicated that there is a need of strong leadership support for employees to fully utilize the technological features for the optimal positive change in the organizational culture of the universities.