The Interplay between Internal Communication, Employee Engagement, Job Satisfaction, and Employee Loyalty in Higher Education Institutions in Pakistan

Abstract

The research investigates the impact of internal communication (IC), job engagement (JE), organization engagement (OE), and job satisfaction (JS) on the development of employee loyalty (EL) by the theory of social exchange. This study gathered data using convenience and snowball sampling methods from 80 respondents, or employees of higher education institutions (HEIs), primarily from Iqra University (IU), Karachi University of Business School (KUBS), and Hamdard University. The online survey was completed using a questionnaire designed on PLS-SEM to evaluate data and test hypotheses. Except for the JE-EL relationship, all relationships are considerably verified, according to the findings. The investigation of employee loyalty in the framework of HEI in an evolving country like Pakistan through building and validating an examination model for the study that incorporates internal communication, employee engagement (which includes job and organization involvement), and job satisfaction. This learning is intended to add to the model and expand our understanding of the many roles that the relationship and connection between the communication of employees internally and their loyalty may involve in work engagement, the organization's engagement as a whole, and job satisfaction.